Butchers Win Again with Aubrac Beef                              

To anyone who has visited EWS Butchers in Donegal town, it’s no surprise that they have won an All-Ireland Title. They have a fabulous shop. Recently, under the auspices of Butchery Excellence, they won the All-Ireland “Champion of Champions” Butchers, and also the Best Counter Display. This involved all the winners from different competitions during the year, coming together for a final competition, and EWS came out on top, using Aubrac beef products to showcase their shop. Congrats to the Walsh family.

National Ploughing Championships

The Aubrac stand at the National Ploughing Championships was bigger, and better this year. In spite of the weather, we were very busy, with many suckler and dairy farmers enquiring about the breed. The quality of the stock was excellent, and we also focused on AI usage. Our Ploughing draw, for an Aubrac Heifer, was very well supported. The winner is Padraic O’Connor, a new breeder from Cahersiveen, Co. Kerry. If you think you have a heifer suitable for the Draw at next year’s Ploughing, please contact the office.A big thank you, to all who helped, before, during, and after the ploughing.

New Aubrac Journal

Our new Aubrac Journal was launched at the Ploughing. It provides the latest on all things Aubrac. It is available at all Aubrac events. Thanks to all who helped in compiling this lovely publication.

National Dairy Show

On the 21st October 2017 the Aubrac Society attended the National Dairy Show in Millstreet, Co Cork. John and Anne Barron displayed their dairy aubrac crossbred bulls. They created a lot of interest on the day and we got some genuine enquires. We held a draw for free AI straws on the day with the society and Eurogene giving straws for Deerpark Kevin.  In attendance on the day were John Barron, Anne Barron, Brigid Barron, Leo Dooley, PJ Pollard, Kevin O Brien, Sean O Driscoll, Denis Linehan and Danny O Connell. Sean O Driscoll supplied the penning for the bulls which worked great. Also, a big word of thanks goes to John and Anne for making the 9 hour round trip, on what was terrible day weather wise.

Dairy Cross Bulls

One of the highlights of the National Ploughing Championships, and the National Dairy Show were the Aubrac X Holsteins bulls exhibited by John Barron (New Ross, Co. Wexford). Their quality really got a lot of attention from dairy farmers! They were brought to the factory recently, and the following are the results:

Tag No.             0365         0366           0376

Date of Birth    5/5/16    10/5/16      1/6/16

Carcass Grade    R=3-         U-3-            U-3-

Price/Kg             €3.85       €3.95          €3.95

Price             €1620.12   €1812.42   €1625.03

Excellent performance and something for more and more dairy farmers to consider!

AI Update

The straws of Johnstown Keith available through Gene Ireland are almost all sold out. Gene Ireland has chosen a new bull which will be collected early in the New Year, a son of Heritier, Johnstown Loyd 1039.   The straws of Deerpark Kevin are selling well and Eurogene are very pleased with him. As always the Society hold a certain number of straws of selected French AI bulls available through the office. There will be a new batch of semen coming in the New Year with some new bloodlines.

Irish Aubrac Society to Join ICOS

The Irish Aubrac Cattle Breed Society is in the process of affiliating to the Irish Co-operative Organisation Society (the umbrella body for co-operatives). ICOS will provide professional advice and backup to our society, as we continue to grow.


Our Annual General Meeting was held in Streete, Rathowen, Co. Westmeath on September 10. The Audited Annual Accounts for 2016 showed a very healthy profit. (For any member that wishes to receive a copy of the accounts, contact the office).

At the AGM we agreed to remove options to pay bonuses, or dividends to our shareholders, thus ensuring we remain a non-profit society. John Walsh (Ballintra, Co. Donegal) and Denis Linehan (Knocknagree, Co. Cork) stepped down from Council, and were replaced by Tomas MacCahill (Ballinagh, Co. Cavan), and Kevin Ryan (Hollyford, Co. Tipperary). Thanks to John and Denis for their service on council, and welcome to Tomas and Kevin.  Prior to the meeting, we held a very good walk on the farm of Francis Butler. Thanks to all the Butler family for all their work, and hospitality.


We wish our new PRO, PJ Pollard (Ballycallan, Co. Kilkenny), all the the best in his roll. PJ can be contacted at 086 1562154. Thanks to outgoing PRO, PJ McGrath (Stratford on Slaney,

Co. Wicklow), for his work.

Trip to France

In mid-October, a group of 34 Irish breeders visited the Aubrac region in France. The aim of this trip was to help breeders discover where the Aubrac cow comes from and what conditions have made her what she is (and have a bit of fun in the process!). The group visited the regional show in Laguiole where over 200 pure bred Aubrac were exhibited. This was followed by a tour of the Benedictine Abbey where the breed was first developed and 4 farm visits. The first farm produces and finishes CharolaisXAubrac heifers for a specific market of “Fleur d’Aubrac” which commands a high premium. The second farm was organic and produces young bull beef (the bull calves are killed at weaning of grass and a small amount of home grown grain) again for a specific market through a butcher and box scheme direct to the consumer. This was followed by the farm where Heritier(AI) was born. This farm uses a lot of AI and there we had a talk on the Aubrac semen available in Ireland. Union Aubrac technician Philippe Labarbarrie also gave a very informative presentation of the specific points of the Aubrac breed. The last farm (President of the Union Aubrac) was in a more difficult area with dry open ground at 3000 feet altitude. There the emphasis is put on the selection for maternal traits, hardiness and good temperament. During the 4 days, there was plenty to see and learn, and plenty to eat and drink! Thanks to our secretary, Mireille McCall who put together the itinerary for this fabulous tour.

Tullamore Show and Sale            

John Walsh (Ballintra, Co. Donegal) was the big winner at the Aubrac Society’s Annual Show and Sale, in Tullamore Mart, on October 28. He exhibited the Overall Champion, a Maiden Heifer he sold for €3200, and the Reserve Champion, another Maiden Heifer he sold for €2800. Both heifers were bought by Anthony Kerin (MiltownMalbay, Co. Clare).Francis Butler (Streete, Co. Westmeath) exhibited the Champion Bull, which he sold for €3050 to Thomas Pollard (Thurles, Co. Tipperary), while the 2nd Prize Bull was sold by Kevin O’Brien (Turloughmore, Co. Galway) for €3000 to Peadar Mackle (Silver Stream, Co. Monaghan). The quality of stock at the sale was very good, and overall it was a good sale, with 82% of the pedigrees sold. The demand wasn’t as good for the crossbreds this year.

Letter f or 2018 Aubrac  = N

Spring Sale

We invite members to bring cattle to the spring sale, with an emphasis on strong bulls, which should hopefully be in demand like in Tullamore in October, you should think about starting to prepare cattle for sale now as cattle are in sheds and won’t thrive or look as good as cattle in autumn sale, and we also recommend that bulls be halter trained if possible. Females will also be welcome at the sale. The Spring Sale will take place in Tullamore Mart on the 14th April.

We are also looking at the possibility of having a few strong Aubrac Bulls at Kilkenny Mart’s Multi-breed Sale. Contact our PRO if you have something suitable.

Shows 2018

If you  have cattle that you would like to exhibit in 2018 (the Tullamore Show, Tinahely Show, Tullow Show, other regional shows or maybe the National Ploughing Championships), get in touch with the office regarding what you have, so we know what classes they will  be in etc. If anybody is in a position to help at any shows it would be greatly appreciated. Again, contact the office to put down your name.  Also if people are attending other shows in their own area to let us know so we can support you if possible.

We would like to thank all our members who attended our shows in 2017 and well done to all.


ICBF is in the process of sending out application forms to breeders to join the Whole Herd Performance Recording Programme, so we encourage as many breeds as possible to join up. Aubracs are doing very well in the Eurostar figures, and the recording as part of the programme will improve the accuracy of your herd’s figures. Buyers are getting more and more focused on the figures too. So do join up!

Genomic testing                                

All Males animals will be genomic testedin 2018 this has replaced DNA testing.(see importance notice  enclosed)

Irish Aubrac Society 20 Years Old       

In 2018 we will be celebrating the 20th anniversary of our Herdbook in Ireland. To celebrate this we would like to organise a get together, with as many Aubrac enthusiasts as possible. There will be French breeders travelling over for the event which will take place in May (date to be finalised). Any suggestions on venue, entertainment etc. would be very welcome! Please contact the office. The past 20 years has seen the Aubrac Society grow from its infancy to become a leading Pedigree Society in 2018. The growth and development of the society would not have been possible without the continued support and co-operation of its members. Please accept the 2018 calendar to celebrate 20 years as a small token of our immense appreciation for your continued support.

Greg Walsh Book                                 

Just published a book, “Cattle Breeds in Ireland”, By Greg Walsh, is a three year research into every breed native and imported. Recording exactly where each breed originated, it’s early history, noted developments over the centuries and how the breeds made their way to Ireland.  Each breeds standards and statistics are recorded along with individual farm portraits both abroad and in Ireland. A beautifully illustrated book of 600 pages is not to be missed, and is only available for purchase through the publishers website:

New Members

The Aubrac Society continues to grow, with council approving more and more new members. As we approach 20 years, the membership now stands at 175.