OVER 20 YEARS OF GROWTH
IRISH AUBRAC SOCIETY
OUR SOCIETY
Formed in 1998, the Irish Aubrac Cattle Breeding Society of Ireland is committed to promoting Aubrac cattle in Ireland. To date, it has achieved reasonable success in this objective and is now on course to making Aubrac cattle a dominant breed in Ireland.
Our new website www.aubrac.ie (launched October 2021) is our main source for all content. We encourage members to register their profile online. They will then be part of our community of members and can discuss all facets of Aubrac related issues in our forum. Also, they will be able to use the classified feature to sell livestock etc.
As the society continues to grow, we continue to create awareness to more and more farmers of the benefits to be gained from breeding Aubracs.
WE'RE SOCIALLY ACTIVE!
FIND & FOLLOW US
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Today is the day, Sale starts at 1 o clock, also available on lsl. Best of luck to all our sellers today. A lot of work and effort goes into preparing cattle for today. See you all there
More details about lots 4&5!
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Lot 4&5 in tomorrow’s sale!
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2 lovely heifers here for our Show and Sale tomorrow in Tullamore mart. Lot 27&28. Sale starts at 1.
Lot numbers 4 and 5 in our show and sale tomorrow in Tullamore mart, exceptional bulls here on offer.
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Lot 9 in our show and sale tomorrow in Tullamore mart. Sale starts at 1. A real stylish bull. Picture 4 is a picture of the sire. Link below is a video of bull entered in the sale ![]()
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youtube.com/shorts/2rhU7K46sLU?si=VMqufH5AznSHYHVX
Lot 10 in our show and sale tomorrow in Tullamore. A real smashing bull. Picture 4 is the bulls sure and the link below is a video of the bull in the sale. ![]()
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youtube.com/shorts/stRlpHoMllA?si=VkkxhBU-2fzqW9KN
Aubrac Show and Sale reminder Sat 25th Oct at 1pm. Buyers must register with the mart 057 9321041 beforehand to be able to view and bid on line.
Aubrac Bulls for sale in Co. Wicklow for €1,234 on DoneDeal
www.donedeal.ie
Two stunning Aubrac bulls, will be at Tullamore Elite Sale this Saturday 25th October.
Getting close to our sale now, excitment is building rapidly. Super stock available on the day, great additions to any herd or to start an Aubrac herd.
Getting close to our sale now, excitment is building rapidly. Super stock available on the day, great additions to any herd or to start an Aubrac herd.
Lot 1 TURLOUGHMORE TARZAN getting washed and prepared for our Show and Sale on Saturday 25th in Tullamore Mart.
Irish Aubrac Cattle Society Elite Show and Sale. for sale in Co. Kilkenny for €4,000 on DoneDeal
www.donedeal.ie
Our Elite Show and Sale takes place in Tullamore mart on Saturday 25th October. Sale starts at 1. Viewing before hand. This is a preselected sale so qua...
Irish Aubrac Cattle Society Elite Show and Sale. for sale in Co. Kilkenny for €4,000 on DoneDeal
www.donedeal.ie
Our Elite Show and Sale takes place in Tullamore mart on Saturday 25th October. Sale starts at 1. Viewing before hand. This is a preselected sale so qua...
Save the date!!! Our Elite show and sale is on 25th October in tullamore mart. A great selection of preselected top quality males and females!
It was a great pleasure to have the lady of the show Anna May McHugh in with us today. Pictured with Irish Aubrac cattle society chairman James and his wife Rose
Come see us at the ploughing. Great stock to see and have a chat with our members
Pb au cows x ch bull and heifer weanlings for balla mart today lot no 401-404 and 1005-1008
14 month old Ped Aubrac bulls all 5 star all by Turloughmore magnificent.![]()
Contact 087-9484163 for more information
aubrac.ie
5 AU bulls - 12 months - 386kgs - €2280 - €5.91/kg![]()
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📍Balla Mart ![]()
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Source - MartBids
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Yearling aubrac bulls for sale. Full symbol organic. Contact (087) 204 5384 for more information
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Special Sale of Aubrac Cattle for sale tomorrow in Kilcullen Mart tomorrow Wednesday. For more information contact Kilcullen Mart
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Aubrac bulls reach €5,000 at society sale in Tullamore
www.agriland.ie
The Aubrac Irish Cattle Breed Society hosted its annual spring sale on May 3 at GVM Tullamore Mart, Co. Offaly with 44 animals for sale.
Full clearance for Aubrac bulls in Tullamore
www.farmersjournal.ie
The Irish Aubrac Cattle Society held its spring sale of bulls and heifers in Golden Vale Mart, Tullamore, on Saturday 3 May, writes Nevan McKiernan.
Turloughmore T Bone, full brother to Turloughmore Magnificent made top price at our spring sale today when bidding stopped at €,5,000.
Thanks to the Offaly Express for this piece about tomorrow’s sale! ![]()
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Over 70 registered pedigree cattle on sale in highly anticipated auction in Offaly this weekend
www.offalyexpress.ie
Huge interest among breeders as registered Aubrac cattle set to come under the hammer
👀 Read why you should consider Aubrac 👀 ![]()
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✅ Pedigree ![]()
✅ Commercial ![]()
✅ Dairy ![]()
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Here as two articles that appeared in the Farming Independent, featuring our members: ![]()
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➡️ The McEvaddy Family in Co Mayo who are striking gold with Aubrac & Charolais genetics ![]()
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➡️ Angela & Dermot Kehoe on using Aubrac on their dairy herd & running a pedigree herd.
Here’s the catalogue for the Glenford Aubrac sale
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🚨 20 lots - including the overall supreme Aubrac champion of Tullamore Show 2024 - will come under the hammer this Saturday as part of the Glenford Herd’s dispersal sale🚨 ![]()
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Society sale will start at 12, followed by the Glenford Herd dispersal
Send us pictures and/or videos of your stock catalogued for this weekend’s sale to feature on social media
‼️ Over 70 pedigree Aubracs for sale in Tullamore this Saturday ‼️ ![]()
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Over 70 pedigree registered Aubrac cattle will come under the hammer at GVM Group Tullamore Mart, Co Offaly, on Saturday, May 3rd, 2025.![]()
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The Irish Aubrac Cattle Society’s highly anticipated pedigree sale will feature over 50 lots catalogued, including pedigree breeding bulls, weanling heifers, maiden heifers and in-calf heifers. ![]()
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All animals are to be penned by 10 am, with the sale, also being hosted on LSL Auctions, due to commence at 12 noon.![]()
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Additionally, 20 lots will be offered for sale from PJ and Kelly McGrath, who will hold a dispersal of Glenford pedigree Aubracs, due to a change in farming enterprise.![]()
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The McGraths, who began breeding Aubracs in 2011 using French imports, have achieved notable success at agricultural shows, most recently winning the overall supreme Aubrac champion title at last year’s Tullamore Show.![]()
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Progressive Genetics and Munster Bovine have sponsored a €100 voucher for the top-priced animal in the Glenford herd dispersal.![]()
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According to the society’s chairman, James Donnellan:![]()
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“This makes the breed a fabulous option for both suckler and dairy farmers. Aubracs are excellent for ease at calving and are a very docile breed. But the real place where Aubrac rewards farmers is at the factory, with the final prices achieved.”![]()
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“Whether you are looking for a bull, or a heifer to meet the requirements of SCEP, don't miss the Aubrac Sale in Tullamore, as all cattle are eligible, and they make excellent sucklers.”![]()
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“Alternatively, if you are a dairy farmer looking for a bull to 'mop up' for the breeding season, you will do no better than Aubrac. The top breed for the Dairy Beef Index.”![]()
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“All cattle are pre-inspected. And don't forget, if you cannot travel on the day, there is online bidding available.”![]()
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“You can view and bid online on LSL Auctions, but you must contact Tullamore Mart before the sale to register. They can be contacted at +353 57 932 1196. Do not leave it until the last day."![]()
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Record prices![]()
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The upcoming society sale follows the success of last October's premier show and sale, where a new joint society sale record price of €5,000 was set by two stock bulls. Maiden heifers sold for up to €4,100 on the day.![]()
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On average, bull prices were up by €840 per head compared to the previous year, while the maiden heifer average rose by €220 per head.![]()
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Out of 43 pre-selected lots presented for sale by 13 herds, only one animal failed to meet its reserve, reflecting strong demand for pedigree Aubracs.![]()
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About the breed![]()
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The breed is known for its hardiness, docility, ease of calving, high meat-to-bone ratio, efficient feed conversion, high-carcass quality and versatility.![]()
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The breed hails from the rugged mountains of Southern France, where survival in harsh conditions has shaped them into one of the most resilient and versatile breeds around.![]()
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Originally used for milk and draft, it has retained milking ability and placid temperament, adding to its natural beefing ability, hardiness, and low production costs, making it a complete suckler cow.![]()
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As a suckler cow, the Aubrac offers the advantages of a pedigree animal (generations of selection, consistency of production, and higher sale value of progeny), coupled with hardiness and maternal qualities, that allow cows to run in the same manner as a commercial herd.![]()
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Bulls finished in Ireland have consistently graded U and E, and the breed’s meat-to-bone ratio is exceptionally high and is in great demand with butchers.![]()
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As a bull for crossing on commercial and dairy herds, the breed has proven itself: producing easily born calves that finish well for the males and make excellent replacement heifers for the females. An excellent feed conversion allows the animals to finish quickly at any age and with a quality carcass.![]()
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The breed offers the ultimate combination of efficiency, profitability, and ease of management.![]()
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The society, formed in 1998, now counts over 200 members.
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Sump coming under the hammer
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Calving draws to a close for Pullagh Livestock! 👏Calving 2025 done and dusted. Finished off with a lovely Otto heifer calf off Deerpark Shelby. Video in comments. Irish Aubrac Society
Calving 2025 done and dusted. Finished off with a lovely Otto heifer calf off Deerpark Shelby. Video in comments. Irish Aubrac Society
A sale not to be missed. Top quality stock on offer. Contact the office for further information
Brendan Walsh on why he “is fond of the Aubrac and finds they finish very well with good weights and conformations at under 24 months of age”![]()
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www.teagasc.ie
09 April 2025 Breeding choices deliver more beef in Co. Tipperary As the 2025 calving season was winding down, Teagasc DairyBeef 500 Advisor, Gordon Peppard visited John and Brendan Walsh in Ballyloob...
🔥 Cracking 1,000kg ped AU bull, born in 2021, sold for €3,840 in Delvin Mart this week 🔥 Video credit - LSL Auctions
Congrats to the Walsh family 👏
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Like the limos the Aubracs are going aswell!! Sale will be in Tullamore Mart on Saturday the 3rd of May directly after the Irish Aubrac Society sale. All cattle will be in the mart on the Friday night for viewing also.
www.independent.ie/farming/comment/angus-woods-what-to-look-for-when-buying-a-bull-and-why-i-opte... Angus Woods: What to look for when buying a bull – and why I opted for Aubrac
Angus Woods: What to look for when buying a bull – and why I opted for Aubrac
www.independent.ie
Calving season is progressing well. The dry weather is perfect for turning cows and calves out to grass. With only 16 left to calve, my thoughts have quickly turned to the breeding season, and selecti...
Farming Independent writer, Angus Woods, on why he opted for Aubrac! ![]()
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This article is available in today’s paper
📄 Read all about Angela & Dermot Kehoe in this week’s Farming Independent 📄 ![]()
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“Calving problems take money out of your pocket through veterinary fees, death losses and delays in recycling and rebreeding. ![]()
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“Aubrac gives us peace of mind when it comes to calving, both on the dairy herd and as pedigrees.”
Aubrac: A dairy farmer's beef breed of choice
www.agriland.ie
The Aubrac Cattle Breed Society will be mounting a campaign to widen the appeal of this high-performing breed among dairy farmers.
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Aubracs making waves in the west
www.independent.ie
HIS first impressions of the breed weren't favourable, but Kevin O'Brien is glad now that he persisted with Aubracs when setting out to establish a new beef herd on the family farm.
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www.independent.ie/farming/how-this-wexford-couples-passion-for-pedigree-aubracs-is-paying-off-wi...
How this Wexford couple’s passion for pedigree Aubracs is paying off with their dairy herd
www.independent.ie
Angela Kehoe’s journey with the Aubrac breed began when her husband Dermot gifted her a pedigree maiden heifer for her birthday.
Nice Johnstown Prince bull calf.![]()
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One of 5 straws given to our eldest child by the Irish Aubrac Society ![]()
for his cow.
⭐️ Congratulations are in order for Patrick McGarrigle and his family! ⭐️ ![]()
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They received an award for promoting the easy finish & carcass quality of Aubrac at the Pedigree Breeders Council of Ireland’s awards night, in Co Laois on Saturday night 👏
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Some lovely calves here from the herd of Declan Davey Doocastle Aubracs. Exceptional shape and style to these calves.
🚨 Newsletter Alert 🚨 ![]()
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Our latest newsletter can be found via link this on our website : ![]()
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aubrac.ie/wp-content/uploads/2025/02/Aubrac-Cattle-Society-2024-Show-Newsletter-1-daniel.pdf
A similar price per kg of €3.31/kg followed suit at Ballinrobe Mart on Wed for AU X FR heifers ![]()
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Source - MartBids